The wind power business has experienced difficulties over the years in different continents. In 2009, the financial crisis squeezed money from the European market. In 2010, the US market slowed down. And most recently, China cooled in 2011.

We have been able to navigate in this turbulent environment, even though The Switch, too, has experienced challenges. Many potential projects have not turned into the planned volume production. Many of our customers have experienced challenges to enter the market, changed ownership or have given up on the wind turbine business.

We have analyzed our success factors – and come to the conclusion that we embrace certain rights, giving The Switch the freedom and ability to excel even during hard times.

The Switch has taken a closer look at how to decrease the cost of energy. The formula for lowering the cost of energy is ultimately very simple: Lower overall capital investment costs, equipment lifetime O&M costs and fuel costs while boosting the amount of energy generated.

Visit us at the EWEA Annual Event 2012, booth C4-A30, and learn how to lower the cost of energy for your turbine!

On Tuesday, May 22, 2012, The Switch will be presenting opportunities to lower the cost of energy with permanent magnet drive generators at the 2nd International Conference E/E Systems for Wind Turbines.

When: April 16 – 19, 2012
Where: Bella Center, Copenhagen, Denmark

Visit us at booth #C4-A30!

We look forward to switching you ON at the EWEA Annual Event 2012!

In this issue, we introduce the Five Rights to Freedom of The Switch, which give us the ability to excel even during hard times.