The Switch

Vision

Our vision is to be the industry leader in New Energy by being the partner of choice for multi-megawatt power generation.

The renewable energy business has gained momentum during the past few years. And regardless of the unpredictable economic climate it is expected to grow and outperform other traditional energy sources.

Energy is at the core of our business, and our success is built on making the most of renewable energy.

From the very beginning we have solely focused on permanent magnet generator (PMG) technology. We have challenged the industry, first by making permanent magnet technology the preferred choice and now by enabling this technology to be commercially available.

Today, The Switch not only delivers the most extensive offering of PMGs to turbine manufacturers globally, but also provides production capacity superior to that of any competitor. Customers come to us because they know we have the expertise and passion to make things happen.

Making the switch offers our customers unbeatable benefits. For us, this means working hard, keeping in tune with our customers’ goals and fulfilling their expectations.

The Switch - Vision: President and CEO Jukka-Pekka Mäkinen